Pure Gold Jewellers

Pure Gold Jewellers is highly regarded as one of the most respectful names in the field of jewelry. The group has more than 700 employees in 85 retail outlets in GCC countries and two jewelry plants which are located in India and China. Founded by Fairouz Merchant in 1989, Pure Gold has won accolades for maintaining the highest parameters of quality, excellence, and craftsmanship consistently.

Pure Gold Jewellers retails jewellery that attracts buyers of all nationalities and all age groups. Since Dubai is a tourist hub, it attracts a lot of tourists and most of them do end up buying some jewelry or the other here. Pure Gold Jewellers is a retailer that attracts a lot of customers not only from Dubai, but also from the GCC countries. The main reason for this is its lifetime repair policies, exchange guarantee policies, and assurance of quality. All these reasons could be attributed to the reported 55% increase in diamond jewelry sales during the first half of the year 2010.

The Chairman of Pure Gold Jewellers, Firoz Merchant and the Managing Director, Karim Merchant is of the firm opinion that the rising gold prices have encouraged people to switch over to diamond jewelry. Pure Gold Jewellers is the first jewelry retailer in the Middle East to have obtained ISO certification and it is the first retailer to produce jewelry in 18, 21, and 22 carat gold.

Some of the types of jewelry offered by Pure Gold Jewellers are:
• Baby Bling – baby jewelry
• Pure Platinum – diamonds set in platinum jewelry
• Eternity – various types of rings
• Bridal – an entire set of bridal jewellery
• Solitaire – beautiful diamond creations
• Trillium – an excellent collection of diamond jewellery
• Omri – an excellent antique collection

Are you not tempted to check out some of the wonderful collections of Dubai jewellery just waiting for you? Find stores in Gold Centre Building, Al Fahidi Street, Meena Bazar Street, Ibn Battuta Mall, Bin Sougat Centre, Dubai festival City, Reef Mall, Dubai Mall, Wafi City Mall, Mall of the Emirates, Deira City Centre, Lamcy Plaza.

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